Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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But more than a half century after their deaths, the battle over the American identity and future would be fought again and this time Jefferson would lose by proxy. Americans sought to come to grips with mechanization through organizing, but also through fiction and folklore.

My library Help Advanced Book Search. Westward expansion, mechanization, the separation of labor and capital and the emergence of three classes – working, middle, and elite; the rise of the metropolis; political change and the emergence of parties of reform and protest; and the literature and the evolution of realism in fiction.

Trachtenberg’s use of the Chicago World’s fair in as a symbol for this competition is potent.

The Incorporation of America: Culture and Society in the Gilded Age

Importantly, he does not treat this development as a foregone conclusion. The department store as “a pedagogy of modernity” that “present[ed] goods as if they represented something trcahtenberg than themselves” and “sold along with goods lessons in modern living” The changes during Gilded Age are the foundation of the present era.


He is also quick to draw attention to the very tangible effects of a technological boom on societal structures. Culture and Society in the Gilded Age” was published in and reissued in with a new introduction and a revised bibliographic essay. Election campaigns became sales campaigns, and politics became a business, and candidates were subordinate to the party bosses and money.

Most users should sign in with their email address. Selected pages Title Page. Manuel rated it really liked it Jan 31, It is densely analytical but remains an impressively readable narrative through its logical organization and smooth transitions. His use of novels, poetry, popular journalism, incorporafion other sources is particularly inspired.


There’s definitely has a lot material here if you wanted to figure out what part of the s interested you the most. A large part of this displacement was technological expansion. It seemed the victory of elites in business, politics, and culture over dissident but divided voices of labor, farmers, immigrants, blacks, and women” Want to Read Currently Reading Read.

A fascinating look at the role that incorporation has had on the politics and culture of America.

If you originally registered with a username please use that to sign in. Media reporter, reviewer, producer, guest booker, blogger. The end result was significant changes in the distribution of knowledge and mechanized mode of thought. Lists with This Book. While a touch dry at moments, and oddly organized, Trachtenberg gives a nuanced, in-depth off at the culture and ideas of the early decades of 20th century America.


He shows how incorporation was a structural cultural phenomenon. Refresh and try again.

The Incorporation of America – Alan Trachtenberg – Google Books

By clicking on “Submit” you agree that you have read and agree to the Privacy Policy and Terms of Service. Want to Read saving…. This article is also available for rental through DeepDyve. Here, in an updated edition which includes a new introduction and a revised bibliographical essay, is a brilliant, essential work on the origins of America’s corporate culture and the formation of the American social fabric after the Civil War.

Most importantly, in this fight over values, the state came down on the side of capital to the point of inflicting violence on its own citizens. All of this creates a sense of detachment, clearly distinct from former ways of small town life.

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